In may 2010 the people of britain elected a new government, which was Essay

In may 2010 the people of britain elected a new government, which was a historic moment in British politics. Explain what has ch - Essay Example After one year of power people have now begun to weigh the change in terms of their aspirations and ambitions materialized. Though it might be considered a little early to evaluate the change, nonetheless the change is yet not as evident as masses desired it to be. Specially, the change in student fee structure has disappointed a large majority of public. The raise was fully backed by the Conservatives and partially by the Liberal Democrat MPs. The main idea is to give universities more financial liberty to face the challenges of the technological advancements and other changes at global level and thereby improve the quality of education. As the Prime Minister David Cameron has said in an interview, â€Å"We won't go back. Look, even if we wanted to, we shouldn't go back to the idea that university is free.† (Guardian, 2010) Thought the intend is good behind the change in fee structure but it is not gradual as most of the critics have pointed out. The maximum allowable annual fee is now ?9,000 which is too much for many poor students. The universities have shown there intend to increase the fees to a maximum allowable limit which can adversely affect the education system. The liberty provided by the government to these universities is said to be more than the needful.

Exam revision Assignment Example | Topics and Well Written Essays - 1000 words

Exam revision - Assignment Example The best distribution channel strategy for a new toothpaste brand is a direct channel of producer – agent – customer. For a new product like a toothpaste in this case , all the 4 P’s of marketing, that is product, price, promotion and place have to be considered. A modification of the traditional producer, Producers, Wholesalers, Retailers which most consumer products like tooth pastes use. The producer appoints sales agents who go to the field and sell directly to the customers. As they do so, they are marketing the new product to the people since the product does not have many existing customers. This can also be aided by using internet facilities where the product information is stipulated. It is also important that effective communication in the website be enabled that so that there is constant feedback and response to the customers questions. Direct selling is important because there is a lot of competition from the existing market leaders e.g. unilever. The customers may also not trust the new product if for example it is just lying in the retailers store. Direct selling enables the agent to explain and convince the customer. This will secure the trust of the customers and cause market penetration of the toothpaste. In a bid to attract and retain customers to their brands, companies use marketing use all or a fraction of the marketing mix. They include advertising, personal selling, promotional selling, direct marketing and public relations. There a multiplicity of factors to consider before deciding on the strategy. Generally, to decide a communication mix for Barclays Bank and Levis jeans, the following should be considered: